Chapter 1
The idea that "The first person who carved an arrow into a tree trunk to mark a path for travelers was an information designer" is a unique way to think about all the symbols, pictures, words, and documents that inundate daily living "so much so that at times they seem to be invisible." It's easy to discount early communication as primitive, but at its heart, that arrow met the challenges set forth in this book for successful document design, I think: Communicate in a complex, inter-cultural world of technology and community; analyze human communication situations to create documents that solve human problems.
Chapter 2
It's not surprising all the tricks that information designers have to use to create pathos and ethos in what they create, but using them effectively by employing the six principles of design, takes skill.
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