Limiting yourself to two fonts, and using a sans serif (a term I had to look up, because though I've seen the word, I never knew there was a difference between it and serif) for headings and serif for the text of the piece.
I don't know if it's just me, but the Helvetica/Avant Garde competition didn't look like a competition to me. I liked Avant Garde better than Helvetica because I like more rounded letters. To me the fonts looked very different, but then I don't have a typesetter's eye.
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