In this chapter, "Photoshop for Democracy", Jenkins aims to focus "on changes in communications systems and cultural norms." He writes that the "new media operate with different principles than the broadcast media that dominated American politics for so long: access, participation, reciprocity, and peer-to-peer rather than one-to-many communication." As with most anything, there are positive and negative aspects that come along with such change. For example, bloggers can frame themselves as traditional journalists, and comedians parodying network news can find an audience who finds them to be more reliable than the network news.
This chapter was interesting because, though Jenkins references the 2004 elections for being the "period of innovation and experimentation in the use of new media technologies and popular-culture-based strategies", the 2008 election is the one that stands out for me as the one to have wrenched every ounce of use from the new media, particularly the social sites like Facebook.
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