This chapter focuses on how to design an entire document while "thinking not only about two-dimensional layout, colors, typefaces, and so on, but also about how the document will perform as a physical, three-dimensional object in a particular environment." No matter how users interact with the completed document, whether it be a manual, booklet, or a sign, the same old principles of perception, culture, and rhetoric apply.
The chapter also delves into formatting. Deciding how to format relies upon the designers knowledge of their client's rhetorical purpose for the document, as well as the level of design and cost, while for the user, longevity and conditions of use are important.
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